BADM 573 - Entrepreneurship and Small Business Marketing

Institution:

Eastern Washington University

Subject:

Description:

Prerequisites: Admission to the MBA Program and completion of the MBA foundation, or permission of the MBA director. The course objective is to introduce the student to marketing techniques that are or can become quite effective for small and early-stage firms. As small firms have limited resources, leveraged techniques are necessary to maximize program effectiveness. Guerilla marketing techniques as well as large-firm partnerships are possible options. The course will cover strategies and programs. The students will be expected to develop a marketing program for an ongoing firm or their own.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ewu.edu

Phone Number:

(509) 359-6200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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