SPCM 3325 - Persuasive Communication

Institution:

The University of Texas at Tyler

Subject:

Speech Communication

Description:

Theories of communication and psychology applied to the study of persuasion as a motivating force in human conduct. Focuses on persuasion in advertising, sales speaking, and prominent persuasive speakers including political figures. Prerequisite: SPCM 1315.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uttyler.edu/

Phone Number:

(903) 566-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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