MKTG 495 - Marketing Strategy

Institution:

Abilene Christian University

Subject:

Description:

fall, spring. Comprehensive study of marketing strategies and tactics and how they may be implemented. A major project and cases, are used to illustrate the application of marketing concepts in a practical manner. Prerequisites: MKTG 340, 341, both with a grade of "C" or better.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.acu.edu

Phone Number:

(325) 674-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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