BA 215 - Advertising

Institution:

Walla Walla Community College

Subject:

Description:

Explores the elements of campaign planning and execution, the use of strategic research, setting objectives, targeting marketing and developing media adsCourse is organized around the framework that advertising is an integral part of communication and marketing.Online advertising will also be discussed.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wwcc.edu/

Phone Number:

(509) 522-2500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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