MGMT 620 - Socially Responsible Marketing

Institution:

Antioch University-Seattle

Subject:

Description:

FA Examine the role, practical application, ethics and social responsibility of marketing including learning the values-based approach to marketing and the building blocks of creating and managing a successful integrated marketing program. Includes exploration of marketing as a tool for organizational and social change and gaining consulting experience with a real client project.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.antiochseattle.edu

Phone Number:

(206) 441-5352

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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