HAMG 2307 - Hospitality Marketing And Sales

Institution:

Galveston College

Subject:

Description:

Prerequisite: READ 0302 (R2); ENGL 0302 (W3); MATH 0303 (M2) Identification of the core principles of marketing and their impact on the hospitality industry. The student will identify and discuss the eight principles of marketing; create or critique a marketing plan as it relates to an organizational mission statement and strategy plan; and demonstrate successful approaches and techniques to sales.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gc.edu

Phone Number:

(409) 944-1220

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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