COMM 1040 - Public Relations in Formal Organizations

Institution:

Shorter University

Subject:

Description:

This course focuses on public relations as a process and a vital function of management. The course reviews the practical nature of PR work: communicating, writing, and solving problems. Relates the practitioner's role in organizational systems and presents major theories, research, and principles of the profession from its origins: journalism, speech communication, and management. 5 weeks.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shorter.edu

Phone Number:

(706) 291-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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