BUS 360 - Principles of Marketing

Institution:

Thomas University

Subject:

Description:

An introduction to basic practices and problems of marketing including consumers' buying behavior, products and markets, distribution techniques, and marketing programs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.thomasu.edu

Phone Number:

(800) 538-9784 ext 1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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