BUS 361 - E-Commerce Marketing

Institution:

Thomas University

Subject:

Description:

Prerequisite: BUS360. This course involves the analysis and design of electronic media advertising, marketing and selling. Topics include direct marketing, relationship marketing, e-marketing, list management, and small business applications.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.thomasu.edu

Phone Number:

(800) 538-9784 ext 1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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