MBA 675 - Marketing Management

Institution:

Thomas University

Subject:

Description:

Acase study course which emphasizes development of the strategic positioning of the firm and its brands, product lines, products, and services within its competitive and legal environment. Coverage of advanced concepts of marketing research, product development, placement and distribution, pricing and promotion will also be treated.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.thomasu.edu

Phone Number:

(800) 538-9784 ext 1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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