BUS 461 - International Marketing

Institution:

Thomas University

Subject:

Description:

Global business has had an impact on international marketing practices. This course uses an approach of examining cultural differences, assessing global market opportunities, and developing and implementing global marketing strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.thomasu.edu

Phone Number:

(800) 538-9784 ext 1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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