MKT 221 - Fundamentals of Selling

Institution:

Carlos Albizu University-Miami

Subject:

Description:

This course explores the nature and theory of sales practices and techniques, including a consideration of consumer behavior, buyer motivations and selling theory in relation to various buyer-seller situations as well as reflections on dealing with minority groups, ethnically diverse populations and international markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mia.albizu.edu

Phone Number:

(305) 593-1223

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Trimester

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