BUSINESS/OFFICE ADMINISTRATION/MANAGEMENT 138 - Principles of Marketing

Institution:

Southwestern Christian College

Subject:

Description:

This course is an introduction to the marketing structure as it exists and functions. Emphasis will be placed on the managers' and consumers' influence in marketing functions as they relate to themarketing mix: product, price, promotion and distribution. The product, packaging and branding, industrial and consumer products, consumer behavior, pricing policy, channels of distribution, product planning and development, strategies, and legal issues are also discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.swcc.edu

Phone Number:

(972) 524-3341 ext 107

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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