HSA 4010 - Marketing in Health Services

Institution:

Hodges University

Subject:

Description:

This course examines the foundations and principles of marketing of healthcare and the unique effects of the environment, targets the changing landscape of health care in America and its implications for health care marketing and marketers, analyzes health care plans and systems as products, and emphasizes the importance of marketing concerns.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hodges.edu

Phone Number:

(239) 513-1122

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Trimester

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