MNA 4350 - Marketing Behavior

Institution:

Hodges University - Closed

Subject:

Description:

This course examines the application of the behavioral sciences to both consumer and organizational decision making. It explores the relationship to and impact of the behavioral sciences on marketing, organizational strategy, and management.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hodges.edu

Phone Number:

(239) 513-1122

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Trimester

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