MNA 4330 - Advertising for Managers

Institution:

Hodges University - Closed

Subject:

Description:

This course provides an understanding of the components of advertising and explains its contribution to and place within the broader marketing context. Subjects covered include advertising campaigns and the related planning, research, creative processes, production, media usage, and management.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hodges.edu

Phone Number:

(239) 513-1122

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Trimester

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