MNA 4425 - Marketing for Managers

Institution:

Hodges University - Closed

Subject:

Description:

This course covers planning, implementing, and controlling marketing functions in public and private organizations. The applied decision making process for product, price, promotion, and distribution and how these functions affect the organization are emphasized through the construction of a marketing plan for a good or a service.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hodges.edu

Phone Number:

(239) 513-1122

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Trimester

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