MKT 4103 - Professional Selling

Institution:

Hodges University - Closed

Subject:

Description:

This course is designed to provide a thorough examination of the professional selling process which involves a series of interrelated activities. Particular emphasis is placed on planning and delivery of sales presentations. The six "steps-of-sale" are examined: prospecting, qualifying,presenting, answering objections, closing, and after-sale service. Students will demonstrate effective sales techniques through simulation and role planning analysis. Prerequisite: GEB1012

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hodges.edu

Phone Number:

(239) 513-1122

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Trimester

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