MKT 3420 - Marketing for Entrepreneurs

Institution:

Hodges University - Closed

Subject:

Description:

This course is aimed at introducing the small business student to the importance and nuances of marketing for a small start-up adventure. The student will learn how to develop a target market segment for a fictional or real firm and then design a Marketing Mix (Executive Summary & 4 P's - Product, Place, Promotion, and Price) to reach target customers in the identified segment. Low budget, small business oriented marketing methods will be the focus of the project. Prerequisites: MKT2014

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hodges.edu

Phone Number:

(239) 513-1122

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Trimester

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