MRKT 1420 - International Marketing

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

This course examines the international application of fundamental marketing principles. This includes social and cultural dimensions, economic environments, as well as political and legal considerations. Other topics include approaching global markets, utilizing a global marketing mix, and executing global strategic leadership. Prerequisite: MRKT 1301 or ENTR 1302 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.