MRKT 1304 - Direct Marketing

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

Introduces students to the theoretical, practical, and ethical aspects of direct marketing. Topics covered in the course include mail order, telemarketing, Internet-based strategies, direct response advertising, measurability and accountability, lists, and database marketing. Theoretical approaches will be applied to the direct marketing process, including strategic promotion, traffic building, fund-raising, lead generation, and subscriptions. Prerequisite: MRKT 1301 or ENTR 1302.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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