MRKT 1405 - Marketing Management

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

Students apply key concepts, analytic tools, and strategic approaches developed in previous marketing courses to successful marketing decision making. Specific problems associated with customer relationship management, advancement in technology, global marketing, and brand building are examined. Case study analysis is used extensively. Prerequisite: MRKT 1301 or ENTR 1302.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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