MRKT 1410 - Marketing Research

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

Presents an overview of marketing research methodology, techniques, and issues. Survey design, data collection and analysis, interpretation of findings, and presentation of results are emphasized. Students make extensive use of Microsoft Excel for data analysis in this course. Prerequisites: MRKT 1301 or ENTR 1302; one of ECON 0204, MATH 0133, or PSY 0201 strongly recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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