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Institution:
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University of Pittsburgh-Pittsburgh Campus
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Subject:
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Description:
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Competitive intelligence (CI) is a process of selecting, collecting, interpreting, and distributing publicly held information to make strategic business decisions. This course focuses on the how to design and execute such a process, primarily by employing information technology (and the Internet in particular) to transform competitor information into relevant, accurate, and usable knowledge. The course moves through the core phases of the process: acquiring, analyzing, and evaluating competitive information. Case studies and a major project will make up a large element of the course requirements. Prerequisite: MIS 0208
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(412) 624-4141
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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