MRKT 1302 - Advertising And Promotion

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

Applies the principles of marketing to the field of integrated marketing communications. Advertising is examined in terms of management, design, and media selection. Promotional tools, including trade and consumer promotions, personal selling, and public relations are also emphasized. The focus is on integrating various strategies to develop a comprehensive advertising and promotion campaign. Pre- or co-requisite: MRKT 1301 or ENTR 1302.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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