MRKT 1301 - Principles of Marketing

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

Introduces students to marketing as an integral component of an effective business strategy to build valuable business partnerships and profitable customer relationships. Topics covered include the marketing environment, managing market information, consumer behavior, market segmentation, branding strategy, product development, pricing, distribution, integrated marketing communication, and marketing ethics. Prerequisites: ENG 0102 required; COMM 0104 recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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