COMM 1302 - Media Advertising

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

Explores advertising and society, message preparation and placement, the evolution of advertising, regulatory concerns, and the development of advertising plans. Media examined include television, radio, print, and the Internet. Special emphasis is on issues surrounding current advertising methods. Prerequisites: COMM 0102 or MRKT 1302

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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