HMGT 1370 - Hospitality And Tourism Marketing

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

This course will help students appreciate, develop, and manage marketing in the hospitality and travel industry sectors. The course will introduce basic concepts and skills in tourism marketing, and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers. Prerequisites: MRKT 1301 Principles of Marketing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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