PR 1302 - Public Relations: Case Problems

Institution:

University of Pittsburgh-Pittsburgh Campus

Subject:

Description:

This course is an advanced examination of famous and infamous incidents—both planned and spontaneous—in public relations theory and practice. We study and evaluate cases—both the best and the worst of PR planning, execution, and evaluation—in a legal and ethical context. A number of case studies are often drawn from the extensive literature of crisis communicatio

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pitt.edu

Phone Number:

(412) 624-4141

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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