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Institution:
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Champlain College
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Subject:
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Description:
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Credits: 3 Prerequisite(s): MKT-110 and ACC-130 Must complete 60 credits before taking this course. Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: This course introduces the process and practice of conducting and using competitive intelligence which is a systematic program for gathering and analyzing information about competitors' activities and business and industry trends to further business goals. The student will learn how to frame competitive intelligence questions, gather the requisite information from domestic and international data sources, and analyze and report on the information for relevant actions by strategic decision makers in the organization.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(802) 860-2700
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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