PHED 2210 - FSU Sport Marketing & Promotions

Institution:

Fairmont State University

Subject:

Description:

This course investigates the complex responsibilities of the sport marketing and promotions specialist that unfold through communication exchanges intended to persuade customers toward a favorable belief and/or action. This hands-on course focuses on the interdependent operations of advertising, publicity, sponsorship, atmospherics, incentives, personal contact, community relations, licensing and technology in the sport industry. Required course; PR: MKTG 2204, Principles of Marketing. Fall, Odd Years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fairmontstate.edu/

Phone Number:

(304) 367-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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