COM 432 - Corporate Communications Practices

Institution:

CUNY College of Staten Island

Subject:

Description:

4 hours; 4 credits An extensive examination of corporate communications and public relations approaches, and their application. Case studies and examples of a variety of corporate communications practices will be analyzed in terms of their meaning, purposes, and targeted publics to study and develop skills in building communications strategies, tactics, and execution techniques. Students will work on projects dealing with the planning and execution of strategic communications. Prerequisite: COM 332

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csi.cuny.edu

Phone Number:

(718) 982-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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