MRKT 202 - Marketing in Contemporary Societies;3 credits

Institution:

Brookdale Community College

Subject:

Description:

The student will examine the societal implications of modern marketing practice by reading and evaluating a series of essays by prominent authors. The student will apply marketing principles and techniques to the area of consumer behavior and evaluate their relevance to overall marketing patterns. NOTE: This term is offered in the Spring term only. (Prerequisite: A grade of "C" or higher inMRKT 101)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brookdalecc.edu

Phone Number:

(732) 224-2345

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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