MRKT 105 - Advertising;3 credits

Institution:

Brookdale Community College

Subject:

Description:

The course will encompass those areas relevant to modern advertising. Topics covered will include media selection, social and economic impacts of advertising, layout, advertising and the marketing system, copywriting and advertising campaign strategies. (Prerequisite: READ 092, READ 095 or passing score in reading on Basic Skills Test)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brookdalecc.edu

Phone Number:

(732) 224-2345

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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