BUS 226 - Marketing in the 21st Century

Institution:

Bay Path University

Subject:

Description:

Business 3 Credits In this introductory course, the student will focus on the marketing mixes of 21st Century small and large corporations, and profit and non-profit institutions and the economic, technological, socio-cultural, legal/regulatory, political and competitive environments, which affect and impact the domestic and international buying of consumer and business services, products, and/or ideas. Offered Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baypath.edu

Phone Number:

(413) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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