AD 370 - Advertising in America: A Cultural and Historical Perspective

Institution:

Franklin Pierce University

Subject:

Description:

Surveys the development of thought and practice in the field of advertising. It addresses changes in media, creative expression, organization, theory and criticism in American advertising from the Colonial period to the present. Lecture and seminar format. Prerequisite: IC210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklinpierce.edu

Phone Number:

(603) 899-4000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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