BUS 4200 - International Advertising and Promotion

Institution:

Mount Saint Mary College

Subject:

Description:

A study of the role of advertising and promotion in the international marketplace that will include: the principles in advertising and promotion, steps in the development of the international advertising and promotion program, the role of product management, market research, the advertising agency and development of annual marketing promotion and advertising planning. Prerequisites: BUS 1010, BUS 1020, ENG 1010, ENG 1020.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msmc.edu

Phone Number:

(845) 561-0800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.