BUS 2080 - International Marketing

Institution:

Mount Saint Mary College

Subject:

Description:

A study of International Marketing as it applies to various regions of the world in both developed and underdeveloped countries. Consideration will be given to changes in America’s policy to the international market place, earlier and more modern approaches to marketing, overseas business customs and practices, the impact of product marketing, new product planning, pricing, manufacturing and distribution, and the development of annual marketing plans. Prerequisites: BUS 1010, BUS 1020.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msmc.edu

Phone Number:

(845) 561-0800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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