MKTG 302 - Product Development and Innovation

Institution:

Philadelphia University

Subject:

Description:

This course is designed to expose students to the concept of innovation and an understanding of the process of product/ service development and innovative marketing. Students learn how a product is conceptualized and ultimately commercialized. They will understand the factors that play a central role in the process.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.philau.edu

Phone Number:

(215) 951-2700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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