Journalism JOUR 101 - Print Media Advertising Lecture

Institution:

Vincennes University

Subject:

Description:

The study of advertising, including various forms of print media advertising with emphasis on newspaper advertising, as news and its role as a reflection of the marketplace. The course will include a survey of print media advertising history from colonial times to the present, a study of print media advertising ethics and law, and a consideration of the role of print media advertising as a marketing function coordinated with other media and creative strategies. The course will also study the various techniques of print media advertising, including sales, copywriting, graphics, layout, design, and production of print media advertising with emphasis on newspaper advertising. There also will be exercises in planning and executing newspaper advertising campaigns. 3 class hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

vinu.edu/

Phone Number:

(812) 888-8888

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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