MKTG 343 - Marketing of Leisure and Tourism

Institution:

University of Southern Indiana

Subject:

Marketing

Description:

The application of marketing theories and practices to the leisure and tourism industries. Emphasis will be placed on the psychology of leisure pursuits and tourism. Discussions will include, but not be limited to sports marketing, the marketing of destinations/events, and travel psychology. Prereq: MKTG 305 or MKTG 201. Sp

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usi.edu

Phone Number:

(812) 464-8600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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