MKT 303 - Consumer Behavior

Institution:

Wright State University-Main Campus

Subject:

Description:

An understanding ot the purchase decision processes of individuals and families. Examination of psychological, economic, societal and cultural influences on consumer decisions. Marketing strategy implications of conceptual contructs are discussed throughout the course. Credit Hours: 4.000 Levels: Undergraduate Schedule Types: Lecture Restrictions: Must be enrolled in one of the following Degrees: BS in Business May not be enrolled as the following Classification(s): Freshman

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wright.edu

Phone Number:

(937) 775-3333

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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