COMM 220 - Public Relations

Institution:

Keystone College

Subject:

Description:

Explores the role and function of public relations in an industrialized society. The historical evolution of public relations, career opportunities in the field, and professional/ethical/legal responsibilities are also examined. Public relations activity in firms, social agencies, trade organizations, government, education, sports and entertainment are introduced, as well. The basic public relations process (research, planning, communication, and evaluation) and the use of communication strategies to achieve organizational goals are reviewed. The concepts of public relations, audience analyses and persuasion are emphasized. Finally, practical guidelines for using written spoken and visual techniques to reach selected audience complete the course. Prerequisite: ENGL 102. Spring, 3 hours lecture and discussion, 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.keystone.edu

Phone Number:

(570) 945-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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