BUSN 430 - Strategic Marketing

Institution:

Keystone College

Subject:

Description:

Provides the students with the knowledge necessary to view marketing as a strategic tool. Strategic marketing provides study in the filed of marketing that focuses on developing an understanding of marketing as the process of planning and execution of the concept, pricing, communication, and distribution of ideas, goods, and services. Prerequisite: BUSN 251. Spring, 3 hours lecture, 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.keystone.edu

Phone Number:

(570) 945-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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