IBS 230 - International Marketing

Institution:

Berkeley College-New York

Subject:

Description:

4 CREDIT HOURS Considers the fundamental concepts, principles, and theories of marketing in an international setting and addresses the global issues that challenge today’s marketer. Techniques for successfully entering and exploiting international markets, the basic elements of an international marketing mix, and the diverse cultural influences on marketing management and strategies are studied. Prerequisite: MKT220

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(212) 986-4343

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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