CA 240 - Public Relations

Institution:

Saint Vincent College

Subject:

Description:

Students build on the intellectual awareness, professional attitudes and personal aspirations developed in lower-level communication courses and during internships. Case studies of real business, non-profit and governmental PR campaigns are reviewed for an understanding of the decision-making process within these entities. Research, writing, and presentation of a PR campaign in community, media, and government settings will be discussed. A final PR case study is prepared by students to add to their portfolio documentation. Prerequisites: CA 100 and 110. Offered Spring semester. Three credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stvincent.edu

Phone Number:

(724) 539-9761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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