CA 110 - Introduction to Public Relations and Advertising

Institution:

Saint Vincent College

Subject:

Description:

An introduction to the theory and process of public relations and advertising allows for the appreciation of the history as well as the current state of both industries. Students study such topics as audience analysis, media formats, persuasion, marketing, strategy and creative development. Components of PR and Advertising campaigns are discussed along with the strategy necessary to begin the research and creative components of campaigns taught in upper level communication courses. The process of portfolio development is explained so students may begin to add to this intellectual, professional, and personal development tool. Offered every semester. Three credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stvincent.edu

Phone Number:

(724) 539-9761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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