BA 495 - Business Policy and Strategy

Institution:

Saint Vincent College

Subject:

Description:

This is the capstone course for all business majors and as such covers aspects of the McKenna school curriculum. The class covers the field of strategic management. This course utilizes a multiperformance approach. Each student participates in a simulation where teams operate and control every aspect of a corporation. Each corporation then competes in this virtual reality, utilizing every business course they have taken in various decisions that are required. Students are not only expected to understand the role various levels of management play in strategic planning and control, but are required to demonstrate the abilities throughout the simulation. The course also utilizes case studies to give reallife examples of strategic situations. Students must be able to conduct an internal and external analyses (SWOT, 5 Forces, etc) of the company, which includes an analysis of cultural and political issues. Students must be adept at creating and presenting business applications, cases, etc. on PowerPoint technology. Students must demonstrate a fluid facility with major presentation technology, including overhead CD rom, VCR, DVD, Internet, Microsoft PowerPoint and Excel, Blackboard, and Smart Board technology. Prerequisite: Senior status. Every semester. Three credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stvincent.edu

Phone Number:

(724) 539-9761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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