BSAD 3300 - Fundamentals of Marketing

Institution:

Fitchburg State University

Subject:

Description:

3 cr. 3 hr. This course discusses the role of marketing in our economic and social structure. It includes the planning, distribution, pricing and promotion of goods and services to consumer and industrial markets in the context of internal activities of the firm and environmental forces.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitchburgstate.edu

Phone Number:

(978) 345-2151

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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