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Institution:
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Champlain College
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Subject:
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Description:
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Credits: 3 Prerequisite(s): Must complete 45 credits before taking this course. Marketing majors only. Currently offered: Spring 2008: Day/Evening (1) Summer 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: Introduces the structure and responsibilities of the account manager. Students will explore the creative, strategic and client areas, and learn how to build a brand, maintain it and position it for maximum success. Managing the marketing process throughout the product life cycle will be emphasized. Hands-on projects, case studies and a semester-long client project will be required. This course will utilize an online course management system for assignment submission, quizzes and interaction outside of class. Reliable Internet access outside of class required.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(802) 860-2700
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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